Starbucks Takes Mobile To The Next Level
Starbucks has always been one of the biggest names in the worldwide coffee industry and their name and logo very well known amongst coffee drinkers. As the economy grows and changes, so must businesses in order to succeed and Starbucks is no exception. With the spike of smart phone users comes the greater ability to multitask and work on the go. Starbucks has sought to tap into this resource by trying out a mobile pre-ordering app that will allow customers to order and pay for their beverages ahead of time so that you may have the ability to just walk in and out with your order.
However, this is merely just the start for CEO Howard Schultz. His vision is that this mobile app will run smoothly and achieve what no other worldwide coffee company has done, become a delivery service as well. The idea is similar to the pre-ordering on the mobile app, except somebody will deliver it to you while you are working at your desk. Feeling a little hungry too? No need to fret as their foods will be on the delivery menu as well!
While I am in love with this idea, I foresee a few possible issues that could arise. What happens if only one or two people in an entire office are the only ones to order a coffee? Will that stretch the deliverers too thin with small orders? How will they keep the coffee at the peak temperature for the duration of the delivery? I am sure all of these questions will be answered and dealt with as the mobile app works out some of the kinks. Starbucks delivery will be the talk of the coffee town until it is scheduled to debut in mid to late 2015.
What do you think about being able to have coffee delivered to your office?Google+