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An Alarming Re-Branding

nescafe alarm top

While we’re on the subject of innovative alarm clocks {see our recent perk post} we came across this cute gem. Nescafe has created their own type of alarm clock that is simple yet has a clever twist to it {pun intended!}. This alarm clock is actually the lid to your coffee grounds. In an effort to re-brand themselves, Nescafe has created a limited supply of their special alarm clocks in a gift box.

nescafe alarm box

Simply, these stylish lids have an alarm that is underneath the lid. You put the lid on the Nescafe coffee and set the alarm for the desired wake-up time. Once it goes off, the only way to turn it off is to take the lid off. Not sure that one could be any closer to making their coffee than having to open up your grounds to turn your alarm clock off! These boxes include coffee, the special alarm clock lid, a mug, and a booklet to describe Nescafe history and the items included.

nescafe alarm three

Such a simple idea yet very effective and I love anything that gives me an excuse to play with my coffee. Hhmmm…I wonder which alarm tone I would choose?

What are some innovative ways you’ve used to help you get to your coffee quicker?

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