The aroma as it brews and when you bring it to your lips, the warmth of the mug as you wrap your hands around it, how you can feel the warmth trickle down the back of your throat to your belly…I am sure there is no argument when we say that there is nothing quite like that first sip of coffee in the morning.
Coffee has been an age old tradition and as we pack every minute of every day, it seems like disposable travel cups and lids are part of that tradition nowadays. The main goal of these lids are to keep the coffee warm and in the cup, but have you ever stopped to think about how differently coffee flows out of the little hole in the lid compared to how it flows freely from your mug?
Coffee just flows smoother from your mug and this train of thought was used to create the Viora Lid. Instead of having a lid with a small hole, Viora has created a lid that mimics the way a coffee mug works. It has a brand new design that has a reservoir that the coffee pours into and then you sip it from the lid itself.
The lid also helps capture the coffee aroma as it flows, similar to how a wine is properly served. This lid truly encompasses how coffee should be drank, especially on the go. As an added bonus, the lid also prevents the splash of hot liquids that often occurs with the to-go lids we use now. While this is a relatively new, yet simple idea, it has the potential to change how we can truly ENJOY to-go coffee.
Again, why didn’t we think of that?
Starbucks has always been one of the biggest names in the worldwide coffee industry and their name and logo very well known amongst coffee drinkers. As the economy grows and changes, so must businesses in order to succeed and Starbucks is no exception. With the spike of smart phone users comes the greater ability to multitask and work on the go. Starbucks has sought to tap into this resource by trying out a mobile pre-ordering app that will allow customers to order and pay for their beverages ahead of time so that you may have the ability to just walk in and out with your order.
However, this is merely just the start for CEO Howard Schultz. His vision is that this mobile app will run smoothly and achieve what no other worldwide coffee company has done, become a delivery service as well. The idea is similar to the pre-ordering on the mobile app, except somebody will deliver it to you while you are working at your desk. Feeling a little hungry too? No need to fret as their foods will be on the delivery menu as well!
While I am in love with this idea, I foresee a few possible issues that could arise. What happens if only one or two people in an entire office are the only ones to order a coffee? Will that stretch the deliverers too thin with small orders? How will they keep the coffee at the peak temperature for the duration of the delivery? I am sure all of these questions will be answered and dealt with as the mobile app works out some of the kinks. Starbucks delivery will be the talk of the coffee town until it is scheduled to debut in mid to late 2015.
What do you think about being able to have coffee delivered to your office?